The boom in real estate in Salmiya has seen its demographics being constantly on the move. The popular Salem Al-Mubarak Shopping strip is in relative close proximity to the capital. It has undertaken a major face lift in recent times primarily due to ever-expanding commercial real estate on the Gulf Road. Salmiya has been a model district in the context of modernization.
There are many gold and fabric shops in the "Old Souk" area located onwards from the intersection of the 4th Ring Road and the strip. It is notable to point out that the more eastward away from the capital one moves along the strip, the fancier and pricier the shops are in general. The experience varies from modernized (and Westernized) in the strip malls, to a true Kuwaiti experience on some of the back streets. Much of the old souk had been built over, but the feel and atmosphere of the past albeit remains visible at the traditional precincts of this shopping district. Well known in the past for pearls, gold and jewellery, it now consists of a wide array of retail giants and local outlets. It is a remnant of Kuwait's once numerous traditional souk bazaars, similar to the ones located in Jleeb Al-Shuyoukh and the centre Kuwait City. It is one of the oldest and largest shopping districts of Kuwait. The Salem Al-Mubarak Street shopping district, commonly known as Salmiya Center, runs down the outer blocks of Salmiya. A boulevard passing through much of coastal Salmiya is a reflection of Kuwait's drive to modernity. The Gulf Road is coveted for its amazing sea vistas and is the main hub for new construction of future buildings and renovations. Notable malls include the Salmiya Souq Mega-mall which was the first mall in the nation, Marina Mall in the Marina World shopping and entertainment district, and the Omariya mall.
Salmiya is host to numerous museums, mosques, an aquarium, a Scientific Center, an IMAX movie theaters, football stadium, medical centers, a Roman Catholic Chapel, the district passport office ("Jawazat") and a well-equipped park beside the 5th Ring Road.
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